STUDIO OF FUNCTIONAL DESIGN
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AZHUR FROUZEN FUD is the leader company of the Ukrainian market of ice cream, the main activity of which is the production and sale of ice cream TM "Azhur".
Development of the corporate identity for ice cream
Development of structural elements and design of packaging for 8 packs of ice cream.
Design and layout of the catalog of products TM "Azhur"
The range of ice-cream TM "Azhur" has about 90 of product ranges. A series of "Zolotoi Standart" is a range of ice cream with a classic taste - everyone's favorite Plombir. This series is a brand trademark of an ice cream manufactor. The basis of the concept of corporate identity design of "Zolotoi Standardt" is a well-known bottle with the logo Azhur. Bright, high-contrast color gamut with satin fabric visual effect focuses the attention of consumer on the product itself, sets it apart from competitive TM. The result of it is a bright, eye-catching design that will help quickly to find a favorite ice cream among the offers of rivals.