STUDIO OF FUNCTIONAL DESIGN
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The company BLUM is a leading manufacturer of furniture fittings, which has opened 2 innovative demonstration centers for end consumers in Kyiv and Lvov. The main task of the agency is to present the possibilities of the furniture options and attract new consumers into the demonstration showrooms companies prior to order kitchen units.For achieving the objectives was proposed a concept "test drive KITCHEN". The promotional website was developed as one of the tool of attraction the visitors to the showroom. The page describes the main difficulties the consumer face to, while ordering the kitchen and offers the innovative tools of overcoming them. According to the results of test operation of the site, it was made a number of functional changes, produced a qualitative information content, was held a photo session of consumers while they made a "test drive" of their future kitchen. Within three months of the project the increasing number of visiting the centers was more than 300%.
Development of landing page and design of the promotional materials.
Involvement of end consumers into the demonstration exhibition centers of BLUM.
BLUM - the world's leader in
manufacturing of furniture fittings