STUDIO OF FUNCTIONAL DESIGN
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The general color scheme in the design of corporate identity promotes the proper emotional expression.
The proposed conception of logotype consists of two parts - visual and graphic parts. The visual element in the form of square with the inscribed letter «е» symbolizes the diversity of the areas and stages of education in the media school. In addition to phasing, layering elements look like an arrow, which symbolize the dynamics and progress.
Green color, which, in accordance to psychology, soothes and creates a sense of harmony and trust, was putting into the basis of logotype.
Ukrainian Media E-School is a joint project of the Independent
association of Broadcasters and Deutsche Welle Akademie
Development of the design of logotype and corporate identity